Value of Wine Tasting
Why should you bother going out to wine tastings, especially during the week? There are so many valid reasons to not go. They almost all occur right after work, when most people need to get home to the family, make dinner, let the dog out, go work out, etc. Or you might just be “peopled out” and could not imagine talking to, or interacting with, anyone else.
These reasons and more may prevent the occasional wine drinker to the avid wine enthusiast from going out to a wine tasting, and at no point should you feel bad about it!
But if you in the market for some wine let me give a few reasons to consider the value getting out to a wine tasting every now and then, perhaps one or two reasons that you haven’t considered.
"It's just so easy to grab a bottle of wine while I am already at the grocery store." That is the single biggest comment that I hear. It is also the best way to get BAD wine!
The first value to consider is the ability to buy a wine that you got to taste! If you are buying a wine at a tasting, after tasting it, that probably means that you liked it. You can then rest assured of the value on the dollar amount that you spent for that wine, I.e. you didn’t just waste money, and most importantly, you didn’t waste your time on a wine that you won’t like once you get home. Why buy a wine that you might be anxious about, concerned whether or not it will be good? The answer is don't!
Second is the Dollar amount. In addition to you getting to taste the wine before you buy it, all of the paid wine tastings offer discounts on that wine, anywhere from 10% up to $5 off a bottle. The free tastings all offer a loyalty discount, such as Aragon’s “buy eight bottles and get $20 off the ninth.” Therefore the actual dollar value of the wine is better than, let’s say, the grocery store. That may surprise you!
So if you are going to buy wine then going to wine tasting, even for just a short amount of time, will yield you with a better and cheaper wine than you may have otherwise obtained. Oh, and you have, overall, saved some time. I call that a 3win; a win win win!
Two of this week’s Crowd Favorites; Izadi Rioja Reserva 2018 and Mettler Albariño 2021, saved me time, money, and any anxiety. So even if your weekly schedule is often against you getting out to the local wine tastings, maybe considering the actual valve of buying wine at a tasting. Perhaps that will persuade you to reconsider.
