French Wine. Location location location!

“Je ne connais pas celui-là,” is what I said to the wine shop owner as she picked up another bottle of French white wine to show me. “I don’t know that one,” is the translation.

In most of Europe when you go shopping for wine and ask for help, or a recommendation, you are going to get a question in return, and that question is almost always the exact same anywhere in the “old world,” especially France: “Qu’est-ce que tu vas manger?” “What are you going to be eating?” It is implied, of course, what are you going to be eating with the wine?

Most people, not all, in old wine country traditionally only drink wine with food. Again, not all. Yet the majority of wine is still tailored as such. For our dinner that night we were going to have fresh oysters from Bretagne to start, then roasted sea bass with garden herbs and rice. So after telling the wine shop owner this key piece of information she directed me to, and started to point out, several white wines.

Pairing food with wine is a true art, although it is based on chemistry. Acid, sugar, alcohol, and the next 400 compounds that make up what you taste in each sip of wine form the foundation of food and wine pairing. But if you don’t know how to translate that science, and language, into a good dinner pairing then all is for not.

So how do you bridge the language and knowledge gap in the hopes that you end up buying a wine that you will like here in France?

First, all French wine is labeled, and named, based on its location. Location location location! There are a lot of grape varieties that grown in France, and more wines than anyone can know. BUT, the locations of where the best wines come from are known to all French people. Location is the key here, and knowing a few of the big names is a must.

Before your trip to France, do a little research of the taste profiles that are common to a certain region.  Knowing a little about the big red GSM blends from the Rhône, the elegant Pinot Noirs from Burgundy, the minerality of the best whites from the Loire, the difference between the left bank vs right bank in Bordeaux will get you a long way. And never be afraid to ask for help, just try it in French first; “Que recommandez-vous?” You will get a MUCH better recommendation!

Now on to Spain, Portugal, and the Douro!